April 11, 2021

Oppo Find X3 Pro launch: Specs, price, features, availability

Oppo’s Find X3 Pro is its latest flagship smartphone aimed at helping it gain market share amid international expansion.


GUANGZHOU, China — Chinese smartphone maker Oppo launched a new flagship device on Thursday as it looks to push further into the high-end market to challenge global giants such as Apple and Samsung.

The Find X3 will be sold in China while the Find X3 Pro will be launched in international markets as Oppo tries to expand its global footprint.

Oppo which is owned by BBK Electronics, has made its name by selling low-cost smartphones with attractive features. That has helped it grow into the world’s fourth-largest smartphone player in the fourth quarter. In January, Oppo became the number one smartphone vendor in China for the first time, according to Counterpoint Research.

The Chinese firm has managed to capture demand for 5G devices in China with its low-cost A-series and Reno brands. It has taken advantage of Huawei’s smartphone troubles as a result of U.S. sanctions on the company.

Oppo is now hoping the Find X3 Pro will give the Chinese telco a way to boost its market share abroad and take on the likes of Xiaomi, Apple and Samsung.

Oppo Find X3 Pro features

Here are some details about the Find X3 Pro:

The Oppo Find X3 Pro has a 6.7-inch AMOLED curved display.


Oppo also talked up features for a good mobile gaming experience, which is a key focus for smartphone makers nowadays.

The phone will begin shipping in western Europe from March 30.

International push

The rise of OPPO can be attributed to being a beneficiary of a big void left by Huawei. And OPPO did capitalise on this opportunity.

research director, Counterpoint Research

And last year, Washington moved to cut Huawei off from the chips it required for its smartphones. These two actions have hurt Huawei’s sales. The Chinese firm’s fourth quarter global smartphone shipments fell 41% year-on-year, according to Counterpoint Research. In Europe, it saw a 62% plunge.

“The rise of OPPO can be attributed to being a beneficiary of a big void left by Huawei. And OPPO did capitalise on this opportunity,” said Neil Shah, research director at Counterpoint Research.

“With X3 Pro, OPPO will be eyeing the tens of millions of Mate and P series Huawei users in China as well as globally,” he said referring to Huawei’s flagship smartphone range. The X3 Pro will directly compete with these devices.

But in more mature markets like Europe, Oppo will need to build a “high end image” like Apple and Samsung, according to Will Wong, research manager at International Data Corporation, which could be a challenge for Oppo.

“Oppo needs to target those higher income consumers who like to have those high-end products. Launching the Find X3 series is important to build this high-end image,” Wong said.

Source link