November 27, 2020

Apple Chinese users are mainly snapping up iPhone 12 and iPhone 12 Pro


Apple’s launch promotional material of the New iPhone12 Pro seen displayed on a mobile phone screen with an Apple logo in the background.

Pavlo Gonchar | LightRocket | Getty Images

GUANGZHOU, China — Chinese consumers have taken a liking to Apple’s new iPhone 12 and iPhone 12 Pro, according to data provided to CNBC.

The two devices in Apple’s new 5G flagship lineup became available for pre-order on Oct. 16. As of 9:30 a.m. China time on Tuesday, 152,737 iPhone 12 units had been pre-ordered, data from Chinese e-commerce site and authorized Apple reseller Fenqile showed.

Fenqile is also taking pre-orders for the iPhone 12 Mini and iPhone 12 Pro Max, even though they’re not officially available until November.

Out of all the pre-ordered iPhones, nearly 43% are iPhone 12 models and over 28% are iPhone 12 Pro models. Just under 19% are iPhone 12 Pro Max orders and nearly 10% are orders for the iPhone 12 Mini, the device with the smallest screen in the lineup.

The Fenqile data comes after a new note from Ming-Chi Kuo, an analyst at TF International Securities, known for his accurate predictions on Apple products and sales.

Kuo reported that Apple sold up to 2 million iPhone 12 units in the first 24 hours, up from 800,000 units of the iPhone 11. He also said that iPhone 12 Pro sold better than expected and that China represented 35% to 45% of that model’s demand.

Indeed, on Apple’s official China website, the iPhone 12 Pro had a delivery time of three to four weeks, higher than the two to three weeks for the base iPhone 12 models. Delivery times for devices can often indicate which models are most popular.

Kuo also predicted that the iPhone 12 Mini wouldn’t sell well in China due to its smaller screen, in a market where larger displays are more popular. On Fenqile, the iPhone 12 Mini has the least amount of pre-orders.

The latest figures will be encouraging for Apple given the importance of the Chinese market to the company but also the high expectations that the iPhone 12 range will spur an upgrade “supercycle.”

Apple’s iPhone 12 64GB in blue makes up 20% of pre-orders on Fenqile with the iPhone 12 Pro 128GB Pacific Blue variant making up 11%. These are the two most popular models.

The Cupertino, California giant has been quite aggressive on pricing. The iPhone 12 Pro is cheaper than last year’s iPhone 11 starting price upon release in China.

“Consumers are looking for the best deal now, even before the pandemic. And both the iPhone 12 and 12 Pro models could provide them favorable prices and screen size experience,” Will Wong, research manager at IDC, told CNBC.

“The iPhone 12 allows consumers to get the first 5G iPhone with more acceptable prices and specs, while iPhone 12 Pro could provide the ‘Pro’ experience to consumers with more affordable prices too.”



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